pH Innovate is proud to have one of our co founders (Stephen Peck) featured in Innovate UK’s AI for Services 2025 Report, developed in partnership with Whitecap Consulting. The report explores the the significant role of AI and other digital technologies in the transformation of the UK’s Professional and Financial Services sectors, including key insights from industry leaders.

As part of the report, Stephen provided two insights. The first, looks at the market drivers in technology, and addresses the limitations of one-size-fits-all automation:

“The one size fits all automation results in systems not supporting real life scenarios, for example automated ID checking failures (recent house move will cause a fail), are slowing the improvement of access to products and services for the whole market, creating untapped, niche opportunities.”

This highlights the need for more adaptive solutions that can meet real-world challenges and unlock new market opportunities.

In addition, pH Innovate’s perspective on the financial services sector is featured under the ‘Sector Perspectives: Financial Services & Insurance’ heading. Here, Stephen discusses the slow adoption of modern platforms in the insurance industry:

“In the insurance industry, there is an overreliance on proprietary systems which organisations can’t quite bring themselves to move off. This is driven by the idea that these systems give an organisation a competitive edge in the market, and they do not want to be first to change. Consequently, much of the industry still uses outdated technology and migration to newer platforms is slow.”

We’re excited to have been able to contribute to this important report and be part of the conversation on how AI and digital transformation can shape the future of the sector.

Read the full report here: AI for services 2025 report